Ed Gardner Chicago: Family of Edward Gardner "At the trade shows, everyone is bunched up around his table trying to find out more about it.". He leaves a legend of love and a powerful life for the world to remember. Juris Doctor, Northwestern University, 1980. Soft Sheen co-founder, civic leader Edward Gardner dies - Yahoo In addition to his son Gary, survivors include three other children, Terri, Guy and Tracy, and his wife, Bettiann. Beloved Chicago philanthropist Edward Gardner, the co-founder of Soft Sheen Products hair care company, died Monday at age 98, CBS News reports. He loaned his creative staff, along with significant advertising dollars, to create the signature voter registration campaign, Come Alive October 5. The Gardners married in 1950 and from their union four children were born. In 2000, Ed converted an 84,600 sq. By May 1997, Soft Sheen had released two new lines, Mizani and Hair Werks, that were designed exclusively for use in salons. baseDivId: 'pb-slot-right-1', 40 Under 40 alpha listing Principal Subsidiaries: Dyke & Dryden, Ltd. (U.K.; 66%); Soft Sheen Products, Ltd. (Jamaica); Soft Sheen International. In the middle of Soft Sheen's astonishing growth spurt, Edward and Bettiann Gardner turned the company's presidency over to their oldest son, Gary. I looked up to him Gary Gardner stated on Wednesday. He also cut operational costs, in an effort to boost profits. E-mail oureditor The Gardners are still active in the community today and enjoy spending time with their seven grandchildren. In fact, he created a nonprofit organization called Black On Black Love to address violence. According to CBS News, a private family service is planned. Beauticians would tell him what they liked, didnt like or what they wished they could buy. Hell on earth: Indias taboos around womens pain leave endometriosis sufferers in agony, Despite the pain of the condition, diagnoses take seven years on average globally. cat: 'fashion-beauty', B.E. Gary Gardner You replace crime by realizing that as a mother and as a father you have a responsibility to do all you can to give that child the best chance for a happy life. By the late 1980s, the company was one of the largest Black-owned beauty brands in the country. Gardners death was confirmed by his children in a statement. That's how executives, speaking publicly for the first time since the acquisition July 1, explained the deal Thursday. Instead of flowers, donations to Chicago State University can be made here. Beloved Chicago philanthropist Edward Gardner, the co-founder of Soft Sheen Products hair care company, died Monday at age 98, CBS News reports. Guy Peyrelongue, president and CEO of Cosmair Inc., L'Oreal's U.S. subsidiary, said L'Oreal approached Soft Sheen, which has about $95 million in sales. See Photos. What he faced as the newly appointed president, however, was less a matter of getting a fledgling company off the ground and more a matter of controlling a business that was growing too fast. cnx.cmd.push(function() { Michelle Harris (8th) praised the Gardners saying that they are the epitome of what an African American entrepreneur is. I feel blessed to have had Ed Gardner as my father. Gardner and his wife Bettiann founded the company in 1964. By that point in her career, she had worked at Leo Burnett and served as Vice President at Soft Sheen Products, Inc., a family hair care and beauty company founded by her in-laws. ]); Soft Sheen's already exponential sales growth got a further boost in the 1980s from the widespread vogue of the 'Jheri-curl' hairstyle. Ads tout the products' natural ingredients, herbs and vitamins. The 27-year-old Gary Gardner had been involved with Soft Sheen since its earliest days, when he and his siblings helped their parents by filling shampoo bottles. WebThe 27-year-old Gary Gardner had been involved with Soft Sheen since its earliest days, when he and his siblings helped their parents by filling shampoo bottles. Gardner will remain at the helm of Soft Sheen. Women of Power TECH, PODCASTS Yes. Mr. Gardner was also a well-known philanthropist. The creator and founder of Soft Sheen hair care products held many titles in his long life, but his family said his legacy will be in his dedication to others. They are marketed under various brand names, including Alternatives, Baby Love, Care Free Curl, Frizz Free, as well as Sportin' Waves, Wave Nouveau, and Optimum Care. Find your friends on Facebook. By Stefano Esposito Updated Mar 22, 2023, 10:28am PDT Pocket Edward Gardner passed away peacefully Monday March 20, 2023, surrounded by family, and loved ones. Food -- how it is prepared and consumed -- can be a reflection of social status. As an activist and civic leader, Gardner raised $300,000 with Soft Sheens resources 40 years ago, according to a news release. Soft Sheen markets its products in several countries, including Africa, Brazil, and the Caribbean, as well as in the United States. Soft Sheen pos: 'right_rail_3', "I'm very comfortable that this organization is capable of helping Soft Sheen meet the vision that we set years ago.". By continuing to use this site, you agree to our use of cookies. page_type: 'article', Unfortunately, those challenges never went away in spite of his tremendous business success.. "Gary and Denise have found another category where there is a tremendous need, another major niche," says Lafayette Jones, president and CEO of industry consulting firm Segmented Marketing Services Inc. in North Carolina. Soft Sheen's research and development staff were to be included as part of the new facility. She developed new packaging options that helped retailers better manage their inventories, and upgraded the company's computer system to facilitate electronic customer communication. With this war chest, he mounted a campaign that registered more than 200,000 voters. kw: 'mandc,black-haircare,edward-g-gardner,hair-products,haircare,soft-sheen-products', divId: 'div-gpt-ad-rightrail-2', Gardner The increased consumer use of gels, sprays, and moisturizers, in tandem with the continued sales growth of the Care Free Curl and Optimum Care lines, elevated Soft Sheen's sales to $87.2 million in 1989. He donated tens of thousands of dollars to causes that sought to end gun violence; to that end, he helped create the nonprofit organization Black On Black Love. I was his assistant when he made product deliveries. 1995 sales were about $94 million, considerably short of Gardner's expectations. The post Soft Sheen co-founder, civic leader Edward Gardner dies appeared first on TheGrio. playerId: '4c4274f6-883d-4331-88d6-3a01a54156b9' } She made good on her promise. Gardner In the late 1980s, the ethnic hair care market began to soften, with overall industry growth slowing to around three percent a year. About He was my father, my hero, my teacher, Gary Gardner said in a news release. G7 Solutions. Industry insiders speculate that Mr. Gardner, flush with cash from the sale of the family business, is funding Namaste by himself. Namaste's seven-item line -- priced from $7 to $13 -- includes fertilizing serum, fertilizing balm, hair "mayonnaise" and carrot oil. Log In. Here's how to figure out what's wrong with your pup. Bio Hair care companies of that time catered almost exclusively to the Caucasian market, and non-Caucasians essentially had to make do with products that were not chemically designed for their hair. He was 98, his family said. Background Gardner, Gary Edward was born on August 22, 1954 in Chicago, Illinois, United States. subcat: '', For more than half a century, the family has shared their husband, father, father-in- law, uncle, grandfather, and great-grandfather proudly and unselfishly with the world. "Gary slipped this line in through the back door very discreetly, but it's hot as a firecracker," says Kelly Murphy, president of New Jersey-based distributor East West Sales Network, who isn't representing Namaste's products but wishes he were. Gary Gardner described the goings on in the family kitchen as somewhere between a science lab and a cooking experiment.. He was 98. kw: 'mandc,black-haircare,edward-g-gardner,hair-products,haircare,soft-sheen-products', The innovative product was a phenomenal success. Meanwhile, Soft Sheen continued to introduce new products. Since the 1970s, its flagship product Black Enterprise magazine has covered African-American businesses with a readership of 3.7 million. Gardner and his wife Bettiann founded the company in 1964. The Rev. I feel blessed to have had Ed Gardner as my father. }); EVENTS Early in 1998, they began talks with French-owned cosmetics company, L'Oreal S.A. L'Oreal--which operated in 150 countries and had a collection of brands that included Maybelline, Redkin, and Lancme--needed a portal to the ethnic market. Had America and those in power listened to the Gardners we wouldnt have the murder in our streets that we have right now, if theyd listen to your voice. They eventually moved into an old factory at 87th and Dobson and renovated the building that would become Soft Sheens new campus. Born in 1925 to a warehouse worker and a seamstress in the West Chesterfield neighborhood, Gardner was a teacher and administrator for several years in Chicago Public Schools during a time when he was getting his hair care line off the ground. baseDivId: 'pb-slot-right-1', Edward G. Gardner, co-founder of Soft Sheen Products and precious philanthropist, dead at 98 by Elwood Hill March 22 2023 Edward G. Gardner's hair care line began in his home basement and grew to be one the largest Black-owned organizations of its kind in the country. She also hired a third-party company to maintain inventory and positioning of Soft Sheen's products in retail stores. In that same spirit, he continued his commitment to support the livelihood of professional cosmetologists by ensuring that his most popular product system, Care Free Curl, was solely available for purchase and application by them. See Photos. Paris (AFP) - France's President Emmanuel Macron faces more nationwide protests on Monday as he seeks to steer the country on from a divisive pension law that has sparked anger, pan-bashing and social unrest. Gary Edward Gardner In May, the family hired a financial advisory firm to review Soft Sheen's options, prompting a flurry of rumors that the company was for sale. } In India, where 42 million women have the disease, cultural stigmas can make the delay even longer, Why Is My Dog Shaking? Education Bachelor of Science, University Illinois, Chicago, 1975. He started off on [his wifes] stove. The Soft Sheen Products co-founder was a devoted advocate of Chicagos African-American community. aid: '864241', Melbourne (AFP) - Coach Eddie Jones insisted Monday he had enough time to transform the Wallabies into a World Cup winning team, boosted by the imminent return of some key players from injury. WebLater, she executed the merger of a major competitor, as president of Soft Sheen/Carson division of LOral USA, overseeing 500 worldwide employees and revenues over $150 million by 2000. WebOwner. Its founders, Edward and Bettiann Gardner, began the business when they became aware that there was a decided lack of hair care products formulated for people of color. In 1992, his in-house communication agency, led by his daughter Terri, created a second highly successful voter registration campaign in partnership with Project Vote, led by Barack Obama. Masthead. A private family service is planned. tude.cmd.push(function() { Warning of exceptionally low staffing levels as nurses strike, NHS services across England facing major disruption after nurses walk out in 28 hour strike over pay, Bangladesh journalists living in fear after PMs enemy of the people remark, Reporters say even seemingly innocuous stories are putting them at risk of assault, intimidation and police action under the Digital Security Act, Macron Faces Labor Day Protests over Divisive Pension Law, France's President Emmanuel Macron faces more nationwide protests on Monday as he seeks to steer the country on from a divisive pension law that has sparked anger, pan-bashing and social unrest. Peyrelongue and Gardner are unsure of the impact on employee rolls. Log in or sign up for Facebook to connect with friends, family and people you know. Mid-1980s-90s: Second-Generation Gardner Leadership. Soft Sheen Products officially launched in 1964 while Mr. Gardner was still an assistant principal at a local school. In the early 1980s Mr. Gardner founded Black on Black Love an organization tailored towards curtailing violence in Chicago. These operational shortcomings, along with adverse market conditions, put the brakes on Soft Sheen's sales growth. tude.refreshAdsViaDivMappings([ { The product itself offered styling flexibility and a unique 'moisture retention complex' that conditioned the hair and protected it from heat styling and chemical processing applications. of Chicago Law School, 2000 Ronald G. Garriques Please check your email for confirmation from us. In 1996, Gardner stepped down from her position as president of Brainstorm Communications when she was appointed president of Soft Sheen Products, Inc., succeeding her older brother, Gary E. Gardner, who resigned to start his own ethnic hair care company, Namaste Laboratories. Targeting these 'Generation Y' consumers--which research showed to be an underserved segment of the market--Soft Sheen went for an innovative, fresh look and feel in its product packaging and ad copy. WebGary Edward Gardner, American manufacturing executive. With this war chest, he mounted a campaign that registered more than 200,000 voters. Despite such optimistic predictions, Soft Sheen did not have great success in penetrating foreign markets, and domestic sales continued to make up the great bulk of its revenues. Soft Sheen co-founder, civic leader, Edward Gardner dies Two of the company's early products were Soft Sheen Hair & Scalp Conditioner and Miss Cool Five Minute Fast Set, a quick-setting lotion that eliminated the need for sleeping in rollers. Ed Gardner was a well-known and admired businessman. He was 98 years old. The company had also lagged in product development, not introducing a major new product for more than two years. Master of Business Administration, Northwestern University, 1980. See Photos. Mr. Gardner declined a request for an interview with a curt "I'm not going to talk to you about it.". It expanded its offerings to a myriad of social services including after-school programs and employment training. Management Unfortunately, the domestic market for ethnic hair care products remained in its slump, with hairstyles still tending toward a more natural, less time-intensive look. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Economic Equity & Racial Justice Townhall Series, Elevate Black Podcast sponsored by Fifth Third Bank, 100 Founders of Change by American Express, Chasing Success Podcast by JP Morgan Chase, Black Business Month Sponsored by Nationwide, 2022 Registry Of Corporate Directors Listing, 2021 BE Registry Of Corporate Directors Listing. Ed Gardner was a well-known and admired businessman. He reduced employment 27 percent, to 620 employees, between 1984 and 1988 by not replacing workers who left. based on Chicagos South Side, evolved into one of the nations largest Black-owned businesses. His and his wifes love of theater inspired him to re-create one of Chicagos most historic entertainment venues, the Regal Theater. }); window.tude = window.tude || { cmd: [] }; After over 30 years of business, the Gardners sold Soft Sheen Products to LOreal. He was 98 years old. Gardner, Edward G. 1925 | Encyclopedia.com Finally, we can read about how these great companies came about with Company Histories.. Soft Sheen was founded in 1964, in the basement of a home on the south side of Chicago. divId: 'div-gpt-ad-rightrail-3', He melted wax in one of the pans, said one of Mr. Gardners four children, Terri Gardner. }); !function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement('iframe');t.display='none',t.onload=function(){var n=t.contentWindow.document,c=n.createElement('script');c.src='//cd.connatix.com/connatix.player.js',c.setAttribute('async','1'),c.setAttribute('type','text/javascript'),n.body.appendChild(c)},n.head.appendChild(t)}}(document); He taught me how to engage people with humanity and humility., Gardners daughter, Terri, said: My father saw the untapped potential of his community. Their interim leader Terri Gardner, however, was no mere figurehead. He firmly believed promoting self-love and self-respect could change hearts, and the organization created No Crime Day to celebrate those principles and promote peace. The company's presence in overseas markets was also likely to increase, supported by L'Oreal's vast global reach. In early July 1998, Soft Sheen announced that it had agreed to be acquired by L'Oreal's New York-based U.S. subsidiary, Cosmair Inc. 'Going forward, this opportunity will magnify Soft Sheen's success on multiple levels,' she observed. Member of American Health and Beauty Aids Institute. See Photos. Mr. Gardner died Monday at his home near 91st Street and Michigan Avenue, where he spent all but four of his 98 years, his family said. ". He was 98 years old. He believed in himself and his ability to not just hope things worked out, but to make sure things worked out. If there was a violent event where someone was at the hospital and needed help, he would write a check to that family, Gardners son, Gary Gardner said, the Sun-Times reports. The Citizen Newspaper Group He got teased a lot, Terri Gardner said. Analyst Ken Smikle, of Target Market News, said of Soft Sheen: "The industry has changed so radically that if they don't accept a sale offer now, the company's legacy may very well just be lost to the future completely. Beloved Chicago philanthropist Edward Gardner, the co-founder of Soft Sheen Products hair care company, died Monday at age 98, CBS News reports. Its 200-plus products include shampoos, conditioners, relaxers, perms, and gels. On Thursday, the lives and efforts of these civic pillars were celebrated by hundreds of people including dignitaries, public officials, and former Soft Sheen employees. Throughout the decades, Eds faith in God and humanity, and his belief in the power of the written word to stop the violence, persisted. See Photos. Beloved Chicago philanthropist Edward Gardner, the co-founder of Soft Sheen Products hair care company, died Monday at age 98, CBS News reports.
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